Every week in your city, somebody needs a headshot. A new realtor who needs one for her listings. A lawyer whose firm is redoing its website. A dentist's office that hired three people. A guy who just got laid off and is fixing his LinkedIn. They all type the same thing: “headshots [city]” or “headshot photographer near me” or “corporate headshots [city].”
Most portrait photographers can shoot a great headshot and do not have a page for it. They have a line about it on the services page. That is why the search goes to a studio chain or to whoever bothered to build the page. It is one of the steadiest searches in photography, it does not have a season, and it is wide open in most towns.
Why headshots are different
A family booking photos is making an emotional choice. A business booking headshots is solving a problem on a deadline. They want to know three things fast: how much, how soon, and whether you can come to the office. The page has to answer those in the first screen. Everything else is extra.
What goes on the headshot page
- The title: Headshots in [City], with “corporate headshots” and “professional headshots” used naturally in the text.
- Prices, plainly. One person in the studio. One person on location. A team of ten at their office. Three numbers or ranges. Business buyers will not email to ask.
- Turnaround. How many days until they get the finished files. Say it in big type.
- On-site option. That you bring the backdrop and lights to the office, and what that costs. This is what wins the whole-team jobs.
- Examples by profession. A realtor, a lawyer, a doctor, a tech worker. People want to see someone like them.
- A plain backdrop and a natural option. Show both. Different industries want different looks.
- Booking that works now. A calendar link or a form that asks for the date. Business buyers want to book today.
The team page
Add a second short page or section for Team Headshots in [City]. Offices search for this on their own: “team headshots,” “company headshots,” “office headshots.” Explain how a team day works: you set up in a conference room, each person takes ten minutes, everyone gets the same clean look. That one page can bring you a dozen sessions in a single morning.
The LinkedIn search
A lot of people do not type “headshot” at all. They type “LinkedIn photos [city]” or “professional photos for LinkedIn.” Same person, same need, different words. Use that phrase once or twice on the page, naturally, and show an example cropped the way LinkedIn crops it. You will show up for both searches with one page.
Who to reach out to
Headshots are also the easiest photography work to get by asking. Real estate offices, law firms, medical practices, and any company that just moved into a new building all need them. A short email with a link to your headshot page and a team price gets replies. That is not SEO, but the page makes the email work, and the clients you land this way leave the reviews that make the page rank.
Keep it fast
Business buyers are often searching from a desk between meetings. The page should load in a blink, show the price and turnaround without scrolling, and have a phone number they can tap. Do not make them hunt. A headshot page that makes someone work to find the price loses to the studio chain that posts it in big type.
Reviews from business clients
Business clients leave great reviews when asked, because they understand why it matters. “Did headshots for our whole office in Westshore, fast, easy, everyone looked great.” That is exactly the kind of review that moves the map box. Ask the office manager, not just the people you photographed.
Link it to the rest
The headshot page links to your branding or business page if you have one, and to your pricing. Your homepage and main menu link to the headshot page. The genre pages guide explains why each genre needs its own page like this, and headshots are the clearest example.
Want this done for you?
I run a photography site in Tampa Bay myself, and the headshot page is one of the first I built, because the search never stops. If you want me to check whether your site has one, the audit is free.