Connor
Cedro.

The honest answer: I started building websites to teach myself, ended up reverse-engineering why some of them ranked and others didn't, and realized SEO was the most leverage-per-hour skill in marketing. Most channels stop working when you stop paying. SEO compounds. Five years later, that compounding is what I sell — for clients and for connorcedro.com itself, which is the proving ground for every technique before it touches a client account.

For most businesses under a few hundred employees, the math favors a solo consultant. Agencies route accounts through junior staff and account managers; you pay the senior rate and get the junior output. With me, you get the same person doing the strategy, the writing, the technical work, and answering your texts. The trade-off: I can't scale to twenty accounts at once. That's why the client list is intentionally small and the engagement cadence is direct.

Anyone looking for a 90-day miracle, anyone whose intake or operations can't absorb more leads, and anyone in a category where the right move is paid ads (e.g., very seasonal businesses, brand-new sites with no domain authority, or commoditized products where margins won't support content investment). Saying no to those engagements early saves both of us time. The right fit is established or near-established businesses with real margins, decent operations, and a willingness to invest for 9-12 months.

Yes, but not the way most people mean. AI helps with research, outlining, and first-pass drafts. It does not write the final published version. Every piece of content that goes on a client site gets human-edited for accuracy, tone, and the specific market context the AI doesn't have. Pure AI-generated content is recognizable, ranks poorly for competitive terms, and is exactly the kind of thing Google's quality systems are trained to filter. Used well, AI is a productivity multiplier. Used badly, it produces the same generic content thousands of other sites are publishing.

Week one is the SEMrush audit and competitive analysis. Week two is the action plan and the kickoff call where we agree on keyword priorities and content topics. From there, monthly cadence: I deliver content, technical fixes, and link work; you review the published assets and approve next month's plan. A 30-minute strategy call once a month for ongoing direction. Direct text or email access in between for anything urgent. No layered approval chains, no waiting on account managers — you ask, I answer, the work moves.