Generic SEO produces generic results. A personal injury firm, a med spa, and a roofing company are not competing for the same searches, the same links, or the same local pack, and treating them the same wastes budget. Each page below covers how search actually works in that industry: the keywords that carry buying intent, the competitors you are really up against, and the strategy that wins. Find your industry, or request a free audit and I will build the picture for your specific business.
Generic SEO produces generic results. I build category-specific playbooks for 64 industries – each with its own keyword map, conversion patterns, and competitive quirks. Search below to find yours.
Search intent is industry-specific. Someone searching for an emergency plumber converts in hours; someone researching plastic surgery converts in months. The content, pages, and links that win those two searches have almost nothing in common. When I take on a client, the first step is mapping how buyers in that industry actually search: the emergency terms, the comparison terms, the near-me terms, and the questions that come before any of them.
That map decides everything downstream: which pages your site needs, what each one says, which directories and local sources matter for links, and how your Google Business Profile should be built. It is the difference between ranking for traffic and ranking for revenue. A landscaper ranking for lawn care prices in July and a tax accountant ranking for extension deadlines in April are both winning the same way: by matching content to the moment their buyer searches. That timing and intent map is different in every one of the industries below, which is exactly why the generic approach underperforms. Every industry page above shows a piece of that thinking applied to a specific market, and the free audit applies all of it to yours.
If your industry is not listed above, that does not mean I cannot help. The sixty-four covered here are simply the ones where I have built out dedicated strategy pages so far. The research process works for any business that gets customers from Google: request the free audit, tell me what you do, and the plan you get back will be specific to your industry and your city.
The playbooks above are the categories I've gone deep in — but the fundamentals travel. If your industry isn't listed, tell me what you do and I'll tell you honestly whether I'm the right fit.
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