Rank for the stays, landmarks, and occasions travelers search — and book them direct.
Online travel agencies take a meaningful cut of every room they book — and they rank with your property's own photos and reviews. Direct visibility is margin recovered.
“Hotel near [landmark],” “where to stay for [event],” “pet-friendly hotel [city]” — proximity and occasion searches a property can own outright.
Travelers judge properties by recency — current photos, responded-to reviews, accurate amenities. Staleness reads as risk at booking time.
Hey, I'm Connor. Hotel search is a fight for the direct booking — landmark and occasion pages, a strong profile, and reasons to book on your site instead of theirs. I'm a SEMrush-certified SEO consultant with an MBA from SMU's Cox School of Business, based in Tampa and working with properties nationwide. You work with me directly — no account managers, no contracts.
Full technical audit to find what's keeping high-value clients from finding your firm.
Target how clients actually search — firm type, project type, and location, like "residential architect [city]."
Fast, crawlable, mobile-clean pages — the plumbing that lets a portfolio actually rank.
Project pages, service pages, and guides written for how clients evaluate architects.
Citations and links from design, construction, and local publications that move rankings.
Landmark, event, and occasion pages plus profile strength — the visibility that books rooms commission-free.
I review your technical health, rankings, backlinks, and competitors to find the biggest opportunities — the platform supports the audit; the judgment is mine.
A clear roadmap: keyword targets, project pages to build, technical fixes, and link strategy — in the order that moves revenue first.
Month-to-month execution with plain-English reporting. You always know what was done, what moved, and what's next.
Work directly with me. No contracts — cancel any time. Every engagement starts with the free audit, and I'll recommend the right tier for your firm's authority.
Proximity and occasion searches are how real trips get planned — and OTAs answer them generically. A page per landmark and event wins the specific traveler.
Rankings bring the visitor; a direct-booking advantage — rate, perk, flexibility — converts them on your site instead of the toll booth's.
Every commission paid funds the platform outranking you. Direct visibility is the only channel where winning makes next year cheaper.
Hotel SEO has a sharper business case than almost any industry, because the alternative channel charges fifteen to twenty-five percent of every booking. The OTAs will always dominate the broadest searches — that auction is lost and not worth funding — but the searches that name you or your situation are winnable: the property's own name plus reviews or deals, and the long tail of specific-need searches where big platforms answer generically. Hotels near the convention center with parking, pet-friendly beachfront, family suites near the airport — pages built for those situations convert researchers the OTAs serve badly, at margin the OTAs never touch.
Guests default to OTAs because nobody told them why not to. A plain page making the direct case — best-rate promise, flexible cancellation, room-preference honesty, perks the platforms cannot offer — plus that message woven through every property page, recaptures the guest who found you elsewhere and searched your name to double-check. That name search is the single most valuable moment in hotel marketing, and most properties let a commission platform win it.
Not for “hotels in [city]” — and you don't need to. Landmark, event, and occasion searches are specific, high-intent, and winnable by the property itself.
“Near [landmark]” terms, event and occasion stays, amenity-specific searches, and your own name — the booking-decision searches, not the browsing ones.
They shape both map visibility and the booking decision — volume, recency, and management responses all count.
Profile and landmark-page gains often show in 1–3 months; occasion content builds season over season.
No. Everything is month-to-month, and every engagement starts with the free audit so you can see the opportunity before spending anything.
I do. You work with me directly — no account managers, no outsourcing. That's the entire model.
How assistants recommend places to stay now.
AI Search & Local SEO →The 80/20 any property can do first.
DIY SEO for Small Business →The experiences side of travel search.
SEO for Tour Operators →Related industries: Tour OperatorsWedding VenuesRestaurantsPhotographers Hotel SEO Strategy
Free SEO audit — personally reviewed, emailed the same business day. No obligation, no pitch.
Book Free SEO Audit