Yes, on the searches that matter locally. Franchises rank for broad brand terms but have weak local SEO. A firm with an optimized Google Business Profile, dedicated service pages, and real reviews routinely outranks them for "accountant near me" and "[city] tax preparation" searches.

No — that's the biggest misconception. Bookkeeping, advisory, and business accounting generate demand all year, and because rankings take months to build, the off-season is when you invest so you're already ranking when tax season hits. SEO turns a seasonal spike into steady, year-round client flow.

A dedicated page for each service you offer — tax prep, bookkeeping, business accounting, advisory — plus content answering common client questions. This targeted structure lets you rank for specific searches rather than forcing one page to cover everything.

Expect local and service-search movement within 3–4 months, with steady client flow building between months 4 and 8 as authority accrues. Local searches respond fastest. Results compound rather than switching off like ads.

Both. A solo CPA focuses on dominating local search; a multi-person firm can also rank for a wider range of services and, if applicable, multiple locations — each with its own optimized page.

You'll see early movement in 60-90 days – usually new keyword rankings and traffic to specific pages I optimize first. Real compounding growth happens between months 4 and 9 as content builds topical authority. SEO isn't a 30-day sprint, but it's also not the 18-month timeline most agencies sell. If a strategy is working, you'll see signs within the first quarter.

It depends on the scope, but my engagements are month-to-month with no contracts and priced significantly lower than a typical agency retainer – because there's no overhead, no junior team, and no account managers. You pay for the work, not the org chart. The free audit is the easiest way to get a real number for your specific situation.

Most agencies pitch you the senior strategist, then hand the actual work to a junior with a checklist. You get me – every audit, every strategy, every published page. I work with a small roster of clients on purpose so I can do real work instead of managing accounts. If you want a 50-person agency with quarterly reviews, I'm the wrong call. If you want one person who actually knows your site, I'm a good fit.

No, and you should be skeptical of anyone who does. Google controls rankings, not me. What I can guarantee is the work – the strategy, the technical fixes, the content, the link building. Across active client accounts, the same playbook drives 10K+ ranking keywords today. Your results depend on your starting point, your competition, and how well we execute together.

I'm based in Tampa, but I work with clients nationally. Many of my industry pages – jewelers, wealth managers, doctors, lawyers – target a national audience. The local SEO playbook works for any city, and the broader SEO strategy doesn't care where your office is. If your business serves customers online, geography doesn't matter.

SEO works best for businesses where customers actively search for what you do – service businesses, local providers, B2B companies, ecommerce. It's a poor fit for brand-new product categories nobody is searching for yet, or for one-time-purchase items with zero search intent. The free audit will tell you honestly whether SEO is your best growth channel – if it's not, I'll say so.