Most accounting firm websites are a homepage, an “about” page with a bio, and a contact form. They look fine. They do not rank, because Google has nothing to rank. A homepage cannot be the best answer to “tax preparer,” “bookkeeper,” “CPA for dentists” and “accountant in Brandon” all at once.
You do not need forty pages. You need seven, built right.
1. Homepage: who you are, who you serve, how to call
Your firm name, your city, your phone number and one sentence about what makes you the safe choice (licensed CPA, years in practice, the kinds of businesses you serve). Buttons to the pages below. A few reviews. That is it. The homepage is a front door, not a brochure.
2. Tax preparation
For individuals and families. A plain price range, how to send documents, how fast you turn it around, and a photo of the person who does the work. More on this in the three searches guide.
3. Bookkeeping
For the business owner who is behind. What you do each month, the software you use, a monthly price range, and a clear note that you clean up backlogs without judgment.
4. Tax planning and CPA services
For business owners and high earners. Your license, your specialties, the problems you solve often (S-corp elections, quarterly taxes, IRS letters, selling a business). This is your longest page and the one that earns the best clients.
5. One page per niche
“Accountant for dentists.” “CPA for real estate investors.” “Bookkeeping for contractors.” Each is its own search with almost no competition. The niche pages guide covers how to write them without making them all the same.
6. The “about” page, done right
This is the page accounting clients actually read, so make it work. Your license number with a link to the state board lookup. Your education. How long you have practiced. A real photo. One paragraph about why you do this. People are picking a person, not a firm.
7. A page for your town, and one for each nearby town you want
Accounting is more local than most owners think. People search “accountant Brandon” or “CPA St. Petersburg.” One short page per town, with the businesses you serve there and a review from someone who lives there, picks up those searches. Start with your own town and the two next to it.
What to leave off
- A blog of tax news copied from the IRS. One good page beats ten thin posts.
- Stock photos of calculators and handshakes.
- A “services” page that lists everything in one paragraph. That is the page you are replacing with pages 2 through 5.
- A client portal link in the main menu that pushes your phone number off the screen.
How the pages link together
Google finds pages by following links, so the seven pages need to point at each other. The homepage links to all of them. Each service page links to the two others and to the niche pages. Each niche page links back to the service pages. The about page links to everything. The town pages link to the service pages and to each other.
Put the links in the text, in plain words, not just in the menu. “We also handle bookkeeping for most of our tax clients” with the word linked tells Google what the other page is about. A menu link does not say that.
Build them in this order
If you can only do one page a week, do them in this order: tax prep (it is the biggest search), bookkeeping (it is the best client), the about page (it is the one people read), then one niche page, then your town page. The CPA page and the rest of the towns can come after. The order matters less than finishing, so pick one and start.
The one rule for all seven
Every page loads fast on a phone and has a tap-to-call button and a short contact form near the top. A lot of tax season searches happen on a lunch break, on a phone. If someone has to hunt for your number, they call the next firm.
Want this done for you?
These seven pages are the skeleton of my own accounting site in Tampa Bay and of every accounting client I take. If you want to know which ones you are missing, the audit is free.