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SEO for Lawyers

Rank Higher.
Get More
Clients.

SEO built for lawyers and law firms who want a steady stream of qualified client inquiries from Google — without paying for leads or relying on referrals alone.

Book Your Free SEO Audit
⚖️
The Problem

Your Next Client Is
Already Searching.

People facing legal issues search Google before they call anyone. If your firm isn't ranking for the right practice area keywords in your city, those clients are hiring your competitor.

01
Legal searches are high-intent. Someone searching "personal injury lawyer Tampa" or "divorce attorney near me" is ready to hire. These are the most valuable clicks on Google.
02
Pay-per-click is brutal for law firms. Legal keywords are among the most expensive in Google Ads. SEO delivers the same high-intent traffic at a fraction of the cost — permanently.
03
Practice area pages matter. A generic law firm website doesn't rank. You need dedicated, optimized pages for every practice area and city you serve.
04
Trust is built before contact. Clients research attorneys extensively online. High rankings + strong content builds credibility before they ever pick up the phone.
What You Get

Everything You Need
To Rank.

01
SEO Audit
Full technical audit to identify what's preventing your firm from ranking for high-value legal search terms in your market.
02
Keyword Strategy
Target practice-area and city-specific keywords — personal injury, family law, criminal defense, estate planning — that bring in qualified cases.
03
Local SEO
Google Business Profile optimization, local citations, and city-specific landing pages to dominate "lawyer near me" searches.
04
Practice Area Pages
Dedicated, optimized pages for every service you offer — built to rank for the exact searches your ideal clients are making.
05
Authority Content
Legal guides, FAQs, and blog content that ranks for informational queries, builds trust, and converts readers into consultation requests.
06
Link Building
Backlinks from legal directories, bar associations, local news, and authoritative publications that boost your domain authority.
How It Works

3 Steps to
More Clients.

1
SEMrush SEO Audit
I review your site's technical health, keyword rankings, backlink profile, and competitive landscape to find your biggest growth opportunities.
2
SEO Action Plan
You get a clear, prioritized roadmap — practice area keyword targets, content to create, technical fixes, and link building strategy.
3
Monthly Execution
Month-to-month, no contracts. I handle the ongoing SEO work while you focus on your clients and cases.
Who This Is For

Built For
Law Professionals.

Solo & Small Firms
  • Solo attorneys competing against large firms
  • Small law firms wanting a consistent lead pipeline
  • Boutique practices in competitive markets
  • Attorneys expanding into new practice areas
Practice Areas
  • Personal injury and accident attorneys
  • Family law and divorce lawyers
  • Criminal defense attorneys
  • Estate planning, real estate, and business law
Pricing

Simple, Transparent
Pricing.

Month-to-month. No contracts. Cancel any time.

Starter
$1,000
/month
Start building SEO momentum.
  • ✓8 SEO blog posts
  • ✓3 keyword clusters (low KD)
  • ✓Internal linking setup
  • ✓On-page SEO optimization
Purchase Now
Most Popular
Growth
$2,500
/month
Grow organic traffic and qualified leads.
  • ✓12 SEO blog posts
  • ✓5 keyword clusters
  • ✓Advanced internal linking
  • ✓On-page SEO optimization
Purchase Now
Authority
$4,000
/month
Become a trusted authority in your industry.
  • ✓20 SEO blog posts
  • ✓8 keyword clusters
  • ✓Full internal linking system
  • ✓Authority SEO strategy
Purchase Now

Not sure which plan? Book a free audit and I'll recommend the best fit.

From The Blog

SEO Insights For
Lawyers.

Practical SEO strategies to help your law firm rank higher, attract more clients, and grow without paid ads.

Legal SEO 8 min read

SEO for Lawyers: What Actually Moves the Needle

Legal services are one of the most competitive search categories online. Here's what to actually focus on — keyword strategy, local SEO, content, technical fundamentals, and what's changing with AI search.

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Agency Vetting 7 min read

SEO Company for Lawyers: Red Flags to Avoid

The market is full of agencies making identical promises. Here's how to separate the ones who actually deliver from those who'll take your retainer and underdeliver.

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Legal SEO 7 min read

SEO Services for Lawyers: What to Expect

Most firms get proposals full of line items with no explanation. Here's what each core SEO service actually involves and what quality execution looks like.

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Agency Guide 9 min read

How to Choose an SEO Agency for Lawyers

A practical guide to evaluating who's actually good at legal SEO — what to ask, how to check their track record, and what a quality engagement looks like.

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Personal Injury 10 min read

SEO for Personal Injury Lawyers: A Practical Guide

PI is the most competitive practice area in legal SEO. This guide covers keyword strategy, local SEO, link building, realistic timelines, and what it takes to rank.

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Family Law 8 min read

SEO for Divorce Lawyers: Get More Family Law Clients

Divorce law is one of the most searched legal categories on Google. Here's the complete SEO strategy for family law firms — from keyword research to local pack rankings.

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Local SEO 7 min read

Local SEO for Lawyers: How to Dominate Search

Most high-intent legal searches have local intent. Here's how to get into the Google Maps pack, build local authority, and capture the clients searching in your area right now.

Read Article →
Estate Planning 7 min read

SEO for Estate Planning Lawyers: Get More Clients

Estate planning clients have a longer decision cycle and higher trust requirements. Here's how to build the SEO strategy that captures them at every stage of the search.

Read Article →
Content Strategy 8 min read

SEO for Lawyers Blog: What Actually Works

Why law firm blogging is one of the highest-ROI SEO moves you can make, what makes legal blog content actually rank, and how to build a consistent content strategy.

Read Article →
View All Posts
Ready to Rank Higher?

Get Your
Free SEO
Audit.

Find out exactly what's stopping clients from finding your firm on Google — and get a clear plan to fix it.

Book Your Free Audit connorcedro.com/contact-me