Rank for the wills, trusts, and probate questions people research at life's turning points.
A new child, a home purchase, a diagnosis, a parent's passing — estate searches follow life's turning points, and content that meets each moment earns the consultation.
“Do I need a will or a trust,” “what happens without a will,” “how does probate work” — plain answers to real questions are the entire top of this funnel.
People avoid this planning because it feels heavy. Content that makes it feel practical — a kindness to your family, handled in an afternoon — is what converts the procrastinators.
Hey, I'm Connor. Estate planning is searched at tender moments and postponed at all others — clear, practical answers win both the urgent probate call and the finally-getting-it-done consultation. I'm a SEMrush-certified SEO consultant with an MBA from SMU's Cox School of Business, based in Tampa and working with firms nationwide. You work with me directly — no account managers, no contracts.
Full technical audit to find what's keeping high-value clients from finding your firm.
Target how clients actually search — firm type, project type, and location, like "residential architect [city]."
Fast, crawlable, mobile-clean pages — the plumbing that lets a portfolio actually rank.
Project pages, service pages, and guides written for how clients evaluate architects.
Citations and links from design, construction, and local publications that move rankings.
Pages for the questions and the matters — wills, trusts, probate, powers of attorney — meeting each life moment.
I review your technical health, rankings, backlinks, and competitors to find the biggest opportunities — the platform supports the audit; the judgment is mine.
A clear roadmap: keyword targets, project pages to build, technical fixes, and link strategy — in the order that moves revenue first.
Month-to-month execution with plain-English reporting. You always know what was done, what moved, and what's next.
Work directly with me. No contracts — cancel any time. Every engagement starts with the free audit, and I'll recommend the right tier for your firm's authority.
The will-vs-trust and what-happens-without questions carry every future client — and most firms answer them with a paragraph instead of a page.
New-parent, new-home, and caring-for-parents guides catch people exactly when planning stops being abstract.
Template services capture the searchers you don't educate. Content that honestly explains what templates miss converts them into clients.
Yes — the question layer is enormous, the life-event triggers are constant, and the competition publishes remarkably little of substance.
The core questions (will vs. trust, probate, incapacity), matter pages per service, and life-event searches like new-parent planning.
Practically and warmly — planning framed as care for your family, with clear process and honest costs. That tone is both right and what converts.
Question content often moves in 2–3 months; probate and matter terms build across quarters as the library deepens.
No. Everything is month-to-month, and every engagement starts with the free audit so you can see the opportunity before spending anything.
I do. You work with me directly — no account managers, no outsourcing. That's the entire model.
Free SEO audit — personally reviewed, emailed the same business day. No obligation, no pitch.
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