Rank for the problem, comparison, and integration searches B2B buyers make long before they talk to sales.
B2B buyers do most of the journey before any sales contact — the vendor whose content educated them owns the shortlist.
Problem queries, “[you] vs [rival],” and “integrate with [platform]” — three page types that map exactly to how software gets chosen.
Docs, integration guides, and technical content earn rankings and links competitors' marketing pages never will — engineering as demand gen.
Hey, I'm Connor. Tech-company SEO is pipeline engineering — problem content at the top, comparisons in the middle, integrations at the bottom, all pointed at demo requests. I'm a SEMrush-certified SEO consultant with an MBA from SMU's Cox School of Business, based in Tampa and working with tech companies nationwide. You work with me directly — no account managers, no contracts.
Full technical rebuild for an IT & cybersecurity MSP — consolidating 222 pages into a focused architecture built to rank for buyer-intent services.
View the Sixwatch case study →Full technical audit to find what's keeping high-value clients from finding your firm.
Target how clients actually search — firm type, project type, and location, like "residential architect [city]."
Fast, crawlable, mobile-clean pages — the plumbing that lets a portfolio actually rank.
Project pages, service pages, and guides written for how clients evaluate architects.
Citations and links from design, construction, and local publications that move rankings.
The “vs,” alternatives, and integration pages where software decisions actually get made.
I review your technical health, rankings, backlinks, and competitors to find the biggest opportunities — the platform supports the audit; the judgment is mine.
A clear roadmap: keyword targets, project pages to build, technical fixes, and link strategy — in the order that moves revenue first.
Month-to-month execution with plain-English reporting. You always know what was done, what moved, and what's next.
Work directly with me. No contracts — cancel any time. Every engagement starts with the free audit, and I'll recommend the right tier for your firm's authority.
If you don't rank for “[you] vs [rival],” a review site monetizing your traffic does. Comparison pages take back the highest-intent searches that exist.
Buyers search their job, not your feature list. A page per use case per persona converts because it mirrors the search.
Aggregators rank with your product data and sell placement back. Owned rankings keep the demand — and the margin.
It's the core channel — buyers self-educate through search for months, and the content that guides them decides the shortlist.
Problem and use-case terms, comparison and alternatives pages, and integration searches. Each maps to a funnel stage.
Yes — docs and integration guides earn technical rankings and links marketing pages can't, and developers influence the deal.
Bottom-funnel comparison pages often move in 2–4 months; problem-space authority compounds across quarters.
No. Everything is month-to-month, and every engagement starts with the free audit so you can see the opportunity before spending anything.
I do. You work with me directly — no account managers, no outsourcing. That's the entire model.
Why B2B rankings decay quietly.
What Happens If You Stop SEO →Related industries: StartupsIt CompaniesAgenciesManufacturing Companies
Free SEO audit — personally reviewed, emailed the same business day. No obligation, no pitch.
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