SEO for Real Estate Agents | Compete with Zillow

01 — The Opportunity

Why Agent Visibility Is Its Own Game.

THE VERIFICATION SEARCH

Every Referral Googles You

Before any referred client calls, they search your name. What appears — profile, reviews, presence — decides whether the referral survives the search.

THE PROFILE LAYER

Maps Shows Agents Too

Agent Business Profiles, reviews, and photos put you in the local results brokerage pages can't win for you. Most agents leave this entire layer unclaimed.

THE FARM ONLINE

Your Territory Has a Search Version

The neighborhoods you farm with mailers have “agent near me” and community searches — the digital version of the territory you already work.

02 — Who You Work With

Agent SEO, Done Directly.

Hey, I'm Connor. This page is about the visibility layer — name, profile, reviews, farm-area presence — the infrastructure every deal quietly checks. (For the content-strategy side — neighborhoods, relocation, the anti-portal playbook — see the realtor content page.) I'm a SEMrush-certified SEO consultant with an MBA from SMU's Cox School of Business, based in Tampa and working with agents nationwide. You work with me directly — no account managers, no contracts.

03 — Proof

Real Clients. Real Numbers.

Cross-Industry · Home & Design

Mandy Drew Designs — Building Design Leads From a Standing Zero

500+Monthly Visitors

200+Ranking Keywords

View the Mandy Drew Designs case study →

Cross-Industry · Local-to-National

Mavilo Wholesalers — Scaling a Luxury Jewelry Brand Nationwide

11.5KMonthly Visitors

2.8KRanking Keywords

+73%Traffic YoY

View the Mavilo Wholesalers case study →

04 — Deliverables

Everything You Need to Rank.

SEO Audit

Full technical audit to find what's keeping high-value clients from finding your firm.

Keyword Strategy

Target how clients actually search — firm type, project type, and location, like "residential architect [city]."

Technical SEO

Fast, crawlable, mobile-clean pages — the plumbing that lets a portfolio actually rank.

Content Strategy

Project pages, service pages, and guides written for how clients evaluate architects.

Authority & Links

Citations and links from design, construction, and local publications that move rankings.

Agent Profile & Review Systems

Claimed profiles, review velocity, and name-search presence — the layer referrals verify.

05 — Process

Three Steps to More Closings.

SEO Opportunity Audit

I review your technical health, rankings, backlinks, and competitors to find the biggest opportunities — the platform supports the audit; the judgment is mine.

Prioritized Growth Plan

A clear roadmap: keyword targets, project pages to build, technical fixes, and link strategy — in the order that moves revenue first.

Monthly Execution & Reporting

Month-to-month execution with plain-English reporting. You always know what was done, what moved, and what's next.

06 — Fit

Built for Agents & Teams.

By Agent

Solo agents
Teams & partnerships
New agents building brand
Top producers protecting one

By Layer

Name-search presence
Profile & reviews
Farm-area visibility
Referral conversion

07 — Engagement

Simple, Transparent Pricing.

Work directly with me. No contracts — cancel any time. Every engagement starts with the free audit, and I'll recommend the right tier for your firm's authority.

Starter

$1,250/month

Best for firms with a website DA under 20

Full audit + prioritized roadmap
8 optimized posts & 3 low-KD keyword clusters monthly
5 pages re-optimized · on-page across 25
4 white-hat backlinks (DA 40+)
Monthly plain-English reporting

Discuss Starter

Growth

$2,500/month

Best for firms with a website DA of 20–40

Everything in Starter, expanded
12 posts & 6 medium-KD clusters monthly
10 pages re-optimized · on-page across 50
8 white-hat backlinks (DA 40+)
Monthly reporting + quarterly strategy review

Discuss Growth

Authority

$4,000/month

Best for firms with a website DA of 40+

Full-scope strategy & execution
20 posts & 12 high-KD clusters monthly
20 pages re-optimized · on-page across 100
16 white-hat backlinks (DA 40+)
Priority access + quarterly strategy review

Discuss Authority

08 — The Playbook

The Real Estate Agents Playbook.

THE OPPORTUNITY

Win the Name Search

Post-referral name searches are the highest-converting traffic an agent gets — and the easiest to lose to a stale profile or a stronger namesake.

THE MECHANISM

Reviews Are the Résumé

Recent, responded-to reviews outrank and outconvert any bio paragraph — velocity matters as much as volume.

VS. THE ALTERNATIVE

Brokerage Pages Don't Save Agents

Your brokerage ranks its brand, not you. The agent layer — profile, name, farm — is yours to build or forfeit.

09 — Common Questions

Questions Before You Book.

How is this different from realtor content SEO?

This is the visibility layer — name, profile, reviews, farm presence. Content strategy (neighborhood and relocation pages) is its own discipline, covered on the realtor page. Together they compound.

Do agents really need their own SEO?

Yes — every referral verifies you in search first, and the brokerage's site won't rank your name, your reviews, or your farm for you.

What should an agent rank for?

Their own name, “real estate agent [farm area],” and their communities — the searches referrals and neighbors actually make.

How long until an agent sees results?

Profile and name-search improvements often show in weeks; farm-area presence builds over 1–3 months.

Do you require contracts?

No. Everything is month-to-month, and every engagement starts with the free audit so you can see the opportunity before spending anything.

Who does the work?

I do. You work with me directly — no account managers, no outsourcing. That's the entire model.

10 — Keep Reading

Related Resources.

INDUSTRY GUIDE

SEO for Realtors

The content-strategy side of the coin.

SEO for Realtors →

BROADER GUIDE

Real Estate SEO Timelines

What moves when, for agents.

Real Estate SEO Timelines →

RELATED INDUSTRY

SEO for Luxury Real Estate

The high-end market playbook.

SEO for Luxury Real Estate →

Be the Agent They Find.