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SEO for Criminal Defense Lawyers · No Contracts

Be Found at the Worst Hour.

Rank for the charge-specific and “lawyer near me” searches people make in urgent, private moments.

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5.0 on GoogleSEMrush Certified10K+ Ranking KeywordsNo Long-Term Contracts
01 — The Opportunity

Why Search Works Differently in Criminal Defense.

THE MOMENT

Urgent and Private

Defense searches happen fast and discreetly — often the same night. Mobile-clean pages, a visible phone number, and 24/7 clarity decide who gets the call.

WHAT THEY SEARCH

The Charge, Specifically

“DUI lawyer [city],” “domestic violence attorney,” “drug possession first offense” — a page per charge meets the exact fear, and ranks where “criminal lawyer” can't.

WHAT BUILDS TRUST

Calm, Clear, Non-Judgmental

People in trouble need process explained without lectures. Pages that respect the reader — rights, consequences, next steps — earn the consultation.

02 — Who You Work With

Defense SEO, Done Directly.

Connor Cedro, SEO consultant

Hey, I'm Connor. Defense search is charge-led and time-critical — the firm that answers “what happens now” clearly, at midnight, on a phone, gets retained. I'm a SEMrush-certified SEO consultant with an MBA from SMU's Cox School of Business, based in Tampa and working with firms nationwide. You work with me directly — no account managers, no contracts.

03 — Proof

Real Clients. Real Numbers.

Cross-Industry · Professional Services

Mandy Drew Designs — Building Design Leads From a Standing Zero

500+Monthly Visitors
200+Ranking Keywords
View the Mandy Drew Designs case study →
Cross-Industry · Retail

Mavilo Wholesalers — Scaling a Luxury Jewelry Brand Nationwide

11.5KMonthly Visitors
2.8KRanking Keywords
+73%Traffic YoY
View the Mavilo Wholesalers case study →
04 — Deliverables

Everything You Need to Rank.

01

SEO Audit

Full technical audit to find what's keeping high-value clients from finding your firm.

02

Keyword Strategy

Target how clients actually search — firm type, project type, and location, like "residential architect [city]."

03

Technical SEO

Fast, crawlable, mobile-clean pages — the plumbing that lets a portfolio actually rank.

04

Content Strategy

Project pages, service pages, and guides written for how clients evaluate architects.

05

Authority & Links

Citations and links from design, construction, and local publications that move rankings.

06

Charge-Page Architecture

A ranked page per charge type and market — DUI, domestic, drug, theft — each answering the first-night questions.

05 — Process

Three Steps to More Retainers.

1

SEO Opportunity Audit

I review your technical health, rankings, backlinks, and competitors to find the biggest opportunities — the platform supports the audit; the judgment is mine.

2

Prioritized Growth Plan

A clear roadmap: keyword targets, project pages to build, technical fixes, and link strategy — in the order that moves revenue first.

3

Monthly Execution & Reporting

Month-to-month execution with plain-English reporting. You always know what was done, what moved, and what's next.

06 — Fit

Built for Defense Firms.

By Firm

  • Solo defenders
  • Boutique defense firms
  • Former-prosecutor practices
  • Multi-office firms

By Charge

  • DUI & traffic
  • Domestic & assault
  • Drug offenses
  • Federal & white collar
07 — Engagement

Simple, Transparent Pricing.

Work directly with me. No contracts — cancel any time. Every engagement starts with the free audit, and I'll recommend the right tier for your firm's authority.

Starter

$1,250/month
Best for firms with a website DA under 20
  • Full audit + prioritized roadmap
  • 8 optimized posts & 3 low-KD keyword clusters monthly
  • 5 pages re-optimized · on-page across 25
  • 4 white-hat backlinks (DA 40+)
  • Monthly plain-English reporting
Discuss Starter
Most Popular

Growth

$2,500/month
Best for firms with a website DA of 20–40
  • Everything in Starter, expanded
  • 12 posts & 6 medium-KD clusters monthly
  • 10 pages re-optimized · on-page across 50
  • 8 white-hat backlinks (DA 40+)
  • Monthly reporting + quarterly strategy review
Discuss Growth

Authority

$4,000/month
Best for firms with a website DA of 40+
  • Full-scope strategy & execution
  • 20 posts & 12 high-KD clusters monthly
  • 20 pages re-optimized · on-page across 100
  • 16 white-hat backlinks (DA 40+)
  • Priority access + quarterly strategy review
Discuss Authority
08 — The Playbook

The Criminal Defense Lawyers Playbook.

THE OPPORTUNITY

Charge Pages Win the Night

Head terms are ad wars; charge-specific pages rank organically and match the searcher's exact situation — the highest-converting traffic in legal.

THE MECHANISM

Process Content Reduces Panic

Bond, arraignment, license, record — explained plainly. The reader who understands their next 48 hours calls the firm that explained it.

VS. THE ALTERNATIVE

Directories Sell Panic Back

Legal directories rank on your credentials and auction the call. Direct charge-page rankings make the midnight search dial you.

09 — Common Questions

Questions Before You Book.

Does SEO work for criminal defense?

Strongly — searches are urgent, specific, and constant, and charge-level pages are winnable while head terms stay ad-locked.

What should a defense firm rank for?

Charge + location pages, first-night process questions, and “near me” urgency terms. Each charge is its own page.

Is it appropriate to market to people facing charges?

Informing someone of their rights and process is a service. The standard: content you'd want a scared family member to find at 1 a.m. — clear, calm, judgment-free.

How long until a defense firm sees results?

Charge and question pages often move in 2–4 months; urgency terms convert from the first ranking.

Do you require contracts?

No. Everything is month-to-month, and every engagement starts with the free audit so you can see the opportunity before spending anything.

Who does the work?

I do. You work with me directly — no account managers, no outsourcing. That's the entire model.

10 — Keep Reading

Related Resources.

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