Rank for case-type and question searches injured people make — where specificity beats ad budgets.
PI head terms cost hundreds per click — which is exactly why owned rankings are the highest-leverage asset a firm can build.
“Rideshare accident lawyer,” “slip and fall at a store,” “truck accident [city]” — sub-case pages are winnable while “injury lawyer” stays a bonfire.
“Should I talk to insurance,” “what's my case worth,” “how long do I have” — clear, calm answers earn trust at the most vulnerable moment.
Hey, I'm Connor. Injured people are searching scared and confused — the firm whose content answers clearly, without pressure, is the one that gets the call. That's both the right approach and the winning one. I'm a SEMrush-certified SEO consultant with an MBA from SMU's Cox School of Business, based in Tampa and working with firms nationwide. You work with me directly — no account managers, no contracts.
Full technical audit to find what's keeping high-value clients from finding your firm.
Target how clients actually search — firm type, project type, and location, like "residential architect [city]."
Fast, crawlable, mobile-clean pages — the plumbing that lets a portfolio actually rank.
Project pages, service pages, and guides written for how clients evaluate architects.
Citations and links from design, construction, and local publications that move rankings.
A ranked page per case type and market — the structure that decides which injuries call your firm.
I review your technical health, rankings, backlinks, and competitors to find the biggest opportunities — the platform supports the audit; the judgment is mine.
A clear roadmap: keyword targets, project pages to build, technical fixes, and link strategy — in the order that moves revenue first.
Month-to-month execution with plain-English reporting. You always know what was done, what moved, and what's next.
Work directly with me. No contracts — cancel any time. Every engagement starts with the free audit, and I'll recommend the right tier for your firm's authority.
The TV firms buy head terms; specific case-type pages rank beneath the noise and pull the exact cases you want more of.
Content that explains rights, timelines, and process without hype reduces fear — the actual conversion mechanism for someone recently hurt.
Mass advertising builds name recall; search meets the injured person at the moment of need with the answer they typed.
Yes — not on head terms, but on case-type and question searches where specificity out-ranks budget. That's where signable cases actually come from.
Case-type + location pages, the legal questions injured people ask first, and process content. Each case type is its own page.
Marketing that informs is a service — the standard is content you'd want a hurt family member to find: clear, honest, and free of pressure.
Question and sub-case content often moves in 2–4 months; competitive case-type terms build over quarters as authority accrues.
No. Everything is month-to-month, and every engagement starts with the free audit so you can see the opportunity before spending anything.
I do. You work with me directly — no account managers, no outsourcing. That's the entire model.
Where AI helps legal content — and where it can't.
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Free SEO audit — personally reviewed, emailed the same business day. No obligation, no pitch.
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