Rank for case-type and question searches injured people make — where specificity beats ad budgets.
PI head terms cost hundreds per click — which is exactly why owned rankings are the highest-leverage asset a firm can build.
“Rideshare accident lawyer,” “slip and fall at a store,” “truck accident [city]” — sub-case pages are winnable while “injury lawyer” stays a bonfire.
“Should I talk to insurance,” “what's my case worth,” “how long do I have” — clear, calm answers earn trust at the most vulnerable moment.
Hey, I'm Connor. Injured people are searching scared and confused — the firm whose content answers clearly, without pressure, is the one that gets the call. That's both the right approach and the winning one. I'm a SEMrush-certified SEO consultant with an MBA from SMU's Cox School of Business, based in Tampa and working with firms nationwide. You work with me directly — no account managers, no contracts.
Full technical audit to find what's keeping high-value clients from finding your firm.
Target how clients actually search — firm type, project type, and location, like "residential architect [city]."
Fast, crawlable, mobile-clean pages — the plumbing that lets a portfolio actually rank.
Project pages, service pages, and guides written for how clients evaluate architects.
Citations and links from design, construction, and local publications that move rankings.
A ranked page per case type and market — the structure that decides which injuries call your firm.
I review your technical health, rankings, backlinks, and competitors to find the biggest opportunities — the platform supports the audit; the judgment is mine.
A clear roadmap: keyword targets, project pages to build, technical fixes, and link strategy — in the order that moves revenue first.
Month-to-month execution with plain-English reporting. You always know what was done, what moved, and what's next.
Work directly with me. No contracts — cancel any time. Every engagement starts with the free audit, and I'll recommend the right tier for your firm's authority.
90-Day Guarantee. A 20% lift across the five key visibility metrics in your first 90 days. Month to month, cancel any time. Price is set by your Domain Authority, not your budget. Not sure where you land? Take the free DA quiz.
The TV firms buy head terms; specific case-type pages rank beneath the noise and pull the exact cases you want more of.
Content that explains rights, timelines, and process without hype reduces fear — the actual conversion mechanism for someone recently hurt.
Mass advertising builds name recall; search meets the injured person at the moment of need with the answer they typed.
Yes — not on head terms, but on case-type and question searches where specificity out-ranks budget. That's where signable cases actually come from.
Case-type + location pages, the legal questions injured people ask first, and process content. Each case type is its own page.
Marketing that informs is a service — the standard is content you'd want a hurt family member to find: clear, honest, and free of pressure.
Question and sub-case content often moves in 2–4 months; competitive case-type terms build over quarters as authority accrues.
No. Everything is month-to-month, and every engagement starts with the free audit so you can see the opportunity before spending anything.
I do. You work with me directly — no account managers, no outsourcing. That's the entire model.
Where AI helps legal content — and where it can't.
AI Writing Tools for LawyersWhy legal rankings decay without maintenance.
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Free SEO audit — personally reviewed, emailed the same business day. No obligation, no pitch.
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