Rank for exams, eyewear, and the medical visits — the three funnels of every optometry practice.
“Eye exam near me,” “designer frames [city],” “red eye urgent” — routine, retail, and medical searches, each its own page and intent.
Vision-plan searches decide bookings. Clear insurance pages capture the patients who start with “takes [plan] near me.”
Patients choose on both frames and care. Showing the optical selection and the clinical credentials together converts both funnels.
Hey, I'm Connor. Optometry is three businesses sharing a storefront — exams, eyewear, and medical care — and search rewards the practice that builds pages for each. I'm a SEMrush-certified SEO consultant with an MBA from SMU's Cox School of Business, based in Tampa and working with practices nationwide. You work with me directly — no account managers, no contracts.
Full technical audit to find what's keeping high-value clients from finding your firm.
Target how clients actually search — firm type, project type, and location, like "residential architect [city]."
Fast, crawlable, mobile-clean pages — the plumbing that lets a portfolio actually rank.
Project pages, service pages, and guides written for how clients evaluate architects.
Citations and links from design, construction, and local publications that move rankings.
Profile, reviews, and neighborhood visibility — where the “eye exam near me” decision happens.
I review your technical health, rankings, backlinks, and competitors to find the biggest opportunities — the platform supports the audit; the judgment is mine.
A clear roadmap: keyword targets, project pages to build, technical fixes, and link strategy — in the order that moves revenue first.
Month-to-month execution with plain-English reporting. You always know what was done, what moved, and what's next.
Work directly with me. No contracts — cancel any time. Every engagement starts with the free audit, and I'll recommend the right tier for your firm's authority.
Exam intent is constant and local — and it's the entry point to both the optical sale and the lifetime patient.
Brand and style pages rank for retail searches and pre-sell the frame before the exam ends.
E-commerce wins commodity contacts; the exam, the fitting, and the urgent visit are yours — if you rank for them.
Very well — three constant local funnels (exams, eyewear, medical) with winnable competition against chains and online sellers.
Exam and “near me” terms, eyewear and brand searches, urgent-visit queries, and the insurance plans you accept.
Selection shown honestly, care credentials, and neighborhood presence — the things a chain page can't localize.
Local and exam terms commonly move in 1–3 months; optical and medical funnels build alongside.
No. Everything is month-to-month, and every engagement starts with the free audit so you can see the opportunity before spending anything.
I do. You work with me directly — no account managers, no outsourcing. That's the entire model.
The 80/20 any practice can do first.
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