Most HVAC websites are a homepage, a services page with twenty things on it, and a contact form. They look fine. They do not rank, because Google has nothing to rank. A homepage cannot be the best answer to “AC repair,” “new AC cost,” “AC tune-up” and “AC company in Brandon” all at once.
You do not need fifty pages. You need seven, built right.
1. Homepage: who you are, where you work, how to call
Your name, your area, your phone number and one sentence about what makes you the safe choice (local, licensed, years in business, same-day service). Buttons to the pages below. Reviews. That is it. The homepage is a front door, not a brochure.
2. AC repair
For the homeowner in a hot house. Phone number at the top, your real response time, the common problems and what fixes them, and your diagnostic fee. More on this in the repair vs. replacement guide.
3. AC replacement and installation
For the homeowner doing homework. Cost ranges by house size, SEER in plain words, how you size a system, financing, brands, warranties, your license. This is your longest page, and it earns the biggest jobs.
4. Repair or replace
The honest decision page. When a repair makes sense, when it does not, and how to tell. It links to pages 2 and 3. Very few companies have it, and it catches the homeowner at the exact moment they are deciding.
5. Maintenance and tune-ups
What a tune-up includes, what it costs, what a maintenance plan gets them, and why spring is the time. This page feeds your recurring revenue and your review stream. See the maintenance plan guide.
6. Heating and heat pumps
Even in a warm climate, the first cold snap sends people searching “heat not working.” Heat pump repair, heat pump installation, and what to check before calling. It is a smaller page with less competition, and it fills the quiet months.
7. One page per town you serve
Not one “service areas” list. A real page for each town, with jobs you did there and a review from someone who lives there. The service-area pages guide shows how to do this without writing the same page ten times.
What goes on every service page
Pages 2 through 6 follow the same shape, so you only have to learn it once:
- The service name in the page title, the first heading and the first sentence.
- Your phone number on the first screen, as a button that dials.
- What you do, in a plain list, with a price range where you can.
- Two or three real photos from real jobs, with the neighborhood in the caption.
- Two reviews that mention this service.
- Links to the other service pages and to the town pages.
Write each one like you are explaining the job to a neighbor. If a sentence sounds like a brochure, cut it.
What to leave off
- A blog you will not keep up. One good page beats ten thin posts.
- Stock photos of a smiling tech with a clipboard. Homeowners can tell.
- A “services” page that lists everything in one paragraph. That is the page you are replacing with pages 2 through 6.
- Pop-ups that cover the phone number on a phone screen.
- A page for every brand you carry. Nobody searches for a brand and a town together often enough to matter.
The one rule for all seven
Every page loads fast on a phone and has a tap-to-call button on the first screen. AC searches happen in a hot house, on a phone, by someone who is already annoyed. If the homeowner has to pinch and zoom to find your number, they call the next company.
Build them in this order
AC repair first, because it is the page that pays fastest, and build it before the heat. Then replacement, because it is the biggest ticket. Then maintenance, because it is the one that keeps paying. Then the town pages, one at a time. Heating before the first cold snap. Four good pages in a month beats seven rushed ones.
Want this done for you?
These seven pages are the skeleton of my own AC and cooling site in Tampa Bay and of every HVAC client I take. If you want to know which ones you are missing, the audit is free.