Most landscaping websites are a homepage with a photo slider, a services page with twenty things on it, and a contact form. They look nice. They do not rank, because Google has nothing to rank. A slider is invisible to search. A homepage cannot be the best answer to “lawn care,” “paver patio cost,” “sod installation” and “landscaper in Brandon” all at once.
You do not need fifty pages. You need seven, built right, plus one page for every project worth showing.
1. Homepage: who you are, where you work, how to call
Your name, your area, your phone number and one sentence about what makes you the safe choice (local, licensed, insured, years in business). Three or four of your best after photos. Buttons to the pages below. Reviews. That is it. The homepage is a front door, not a brochure.
2. Lawn care and maintenance
For the homeowner who wants the yard handled. Price range by yard size, what a visit includes, the neighborhoods you already run routes in, and a photo of a clean lawn in each. More on this in the design vs. lawn care guide.
3. Landscape design and installation
For the homeowner planning the big project. Your process, the kinds of projects you do, cost ranges, your license, and links to the project pages below. This is your longest page, and it earns the biggest jobs.
4. Sod and irrigation
New sod, sod replacement, irrigation installation and repair. In a warm climate this is a steady search all year and a surge in spring. What it costs by square foot, how long before they can walk on it, and how you handle watering in the first weeks.
5. Hardscape: pavers, patios and outdoor living
Paver patios, walkways, driveways, fire pits, outdoor kitchens, retaining walls. Each gets its own short section with two photos and a cost range. These are the searches with the biggest tickets behind them.
6. Cleanups and one-time jobs
Overgrown yard cleanup, storm cleanup, mulch, trimming, getting a house ready to sell. Smaller jobs, but a lot of them, and the first job that turns into a weekly route.
7. One page per town you serve
Not one “service areas” list. A real page for each town, with yards you did there and a review from someone who lives there. The service-area pages guide shows how to do this without writing the same page ten times.
Plus: one page per project
This is the part that is special to landscaping. Yards sell yards. Every project worth showing gets its own small page: a title with the style and the town (“Modern Paver Patio and Fire Pit in Westchase”), the before photo, three or four after photos, what the homeowner wanted, what you built, roughly what it cost, and how long it took. These pages rank for searches like “paver patio ideas” and “backyard fire pit” that a services page never will. And they do the convincing before the estimate walk-through, so the homeowner is already sold when you show up.
What goes on every service page
- The service name in the page title, the first heading and the first sentence.
- Your phone number on the first screen, as a button that dials.
- What you do, in a plain list, with a price range where you can.
- Real photos from real yards, with the neighborhood in the caption. Never stock.
- Two reviews that mention this service. The reviews guide shows how to get them.
- Links to the other service pages, the project pages and the town pages.
What to leave off
- A photo slider with no words. Google cannot read it.
- A gallery page with 200 unlabeled photos. Turn the best ten into project pages instead.
- A “services” page that lists everything in one paragraph. That is the page you are replacing.
- Pop-ups that cover the phone number on a phone screen.
Build them in this order
Lawn care first, because it is the page that fills the calendar fastest. Then design, with your three best project pages under it. Then sod and irrigation before spring. Then the town pages, one at a time. Four good pages in a month beats seven rushed ones.
Want this done for you?
These pages are the skeleton of my own lawn and landscaping site in Tampa Bay and of every landscaping client I take. If you want to know which ones you are missing, the audit is free.