Most moving company websites are a homepage, a “services” page and a quote form. They look fine. They do not rank, because Google has nothing to rank. A homepage cannot be the best answer to “local movers,” “long distance movers,” “how much do movers cost” and “movers in Brandon” all at once.
You do not need forty pages. You need seven, built right.
1. Homepage: who you are, where you work, how to get a quote
Your name, your area, your phone number, your license numbers and one sentence about what makes you the safe choice. Buttons to the pages below. Reviews. A short quote form. That is it. The homepage is a front door, not a brochure.
2. Local moving
For the family moving across town. Your hourly rate and what it includes, the towns you cover, and a date checker. More on this in the local vs. long-distance guide.
3. Long-distance moving
For the family moving across state lines. How pricing works, how long delivery takes, who drives the truck, licensing, insurance, and reviews from people who made the trip with you. This is your longest page, and the one that earns the biggest jobs.
4. Pricing and quotes
The page almost no mover has, and the search almost everyone makes. Real ranges for a studio, a two-bedroom, a four-bedroom house. What raises the price. What a binding estimate means. The moving cost guide covers how to write it without boxing yourself in.
5. Packing and storage
Two easy add-on searches. What you pack, what it costs, whether you supply boxes. If you offer storage, say where, how it is secured, and the monthly rate.
6. One page per town you serve
Not a list of towns on the contact page. A real page for each town, with moves you did there, the apartment complexes and neighborhoods you know, and a review from someone who lives there. The town pages guide shows how to do this without writing the same page ten times.
7. The licensing and insurance page
A page that explains, in plain words, your DOT and MC numbers, your state registration, what your insurance covers and what the customer's options are. Nobody searches for this page by name. Everybody reads it before they book. Link to it from every other page.
What to leave off
- A blog of “10 packing tips” posts. One good page beats ten thin ones.
- Stock photos of smiling people holding boxes. Customers can tell.
- A “services” page that lists everything in one paragraph. That is the page you are replacing with pages 2 through 5.
- A quote form with twenty fields. Ask for the two addresses, the date and a phone number. Get the rest on the call.
How the pages link together
Google finds pages by following links, so the seven pages need to point at each other in the text, not just in the menu. The homepage links to all of them. The local and long-distance pages link to each other, to pricing, and to packing. The pricing page links back to both service pages. Every page links to the licensing page in the footer and once in the text. The town pages link to the service pages and to each other.
Write the links in plain words. “See our moving prices before you call” with the words linked tells Google what the other page is about. A menu link does not say that.
Build them in this order
If you can only do one page a week, do them in this order: local moving (the biggest search), pricing (the page people want most), long-distance (the biggest jobs), then licensing, then your first town page. Packing and storage can wait. Build in the winter, when the phone is quiet, so the pages are ranking by the time the summer leases end.
The one rule for all seven
Every page loads fast on a phone and has a tap-to-call button and a short quote form on the first screen. People compare movers on a phone during a lunch break. If your form takes five minutes, they finish the other company's form instead.
Want this done for you?
These seven pages are the skeleton of my own moving site in Tampa Bay and of every moving client I take. If you want to know which ones you are missing, the audit is free.