Most painting websites are a homepage, an “about us” and a contact form. They look fine. They do not rank, because Google has nothing to rank. A homepage cannot be the best answer to “interior painter,” “exterior house painting,” “cabinet painting” and “painter in Brandon” all at once.
You do not need forty pages. You need six, built right.
1. Homepage: who you are, where you work, how to call
Your name, your area, your phone number and one sentence about what makes you the safe choice (local, licensed, insured, years in business). Three or four buttons to the pages below. A few reviews. That is it. The homepage is a front door, not a brochure.
2. Interior painting
For the homeowner who wants rooms done. Price ranges per room or per house, how you protect floors and furniture, whether you help with colors, and photos of real rooms close enough to see the cut lines. More on this in the interior vs. exterior guide.
3. Exterior painting
For the homeowner whose stucco is peeling. Your prep steps, the paint you use and why it holds up in your climate, how many days a house takes, and what weather you paint in. Photos of finished homes from the street. Built in the off-season so it is ready when the dry months come.
4. Cabinet painting
A remodel-level budget at a paint-crew cost, and almost no painter has a real page for it. What you spray, how you prep, how long the kitchen is out of action, and before-and-after pairs. See the cabinet painting guide.
5. Before-and-after gallery
Painting is chosen by eye. One page of real projects, each with a before photo, an after photo, the room or house type, the neighborhood and a sentence or two. Not a slideshow with no words. Real pages with real captions are what Google can read and what homeowners trust.
6. One page per town you serve
Not one “service areas” list. A real page for each town, with jobs you did there and a review from someone who lives there. The service-area pages guide shows how to do this without writing the same page ten times.
What to leave off
- A blog you will not keep up. One good page beats ten thin posts.
- Stock photos of rollers and paint cans. Homeowners can tell.
- A “services” page that lists everything in one paragraph. That is the page you are replacing with pages 2 through 4.
- Pop-ups that cover the phone number on a phone screen.
The one rule for all six
Every page loads fast on a phone and has a tap-to-call button on the first screen. A lot of painting searches happen standing in a room, looking at a wall, on a phone. If the homeowner has to pinch and zoom to find your number, they call the next painter.
What goes at the top of every service page
The first screen on a phone is the one that matters. Before anyone scrolls, they should see the service and the city in the heading, one sentence on why you, a tap-to-call button, and one real photo. Everything else, the prep steps, the price ranges, the reviews, goes below. If a homeowner has to scroll to find out whether you paint exteriors in their town, you have already lost some of them.
How long each page should be
Long enough to answer the question and no longer. The interior and exterior pages usually run a few hundred words plus photos. The cabinet page runs longer, because the homeowner has more worries. Town pages are shorter. Do not pad a page to hit a word count. Google can tell the difference between a page that answers a question and a page that circles it.
Check them on your own phone
Once a month, open each page on your phone, on cell data, not Wi-Fi. Does it load in a couple of seconds? Is the phone number a button? Do the photos load? Can you read the text without zooming? Fix whatever fails. This takes ten minutes and it is the most skipped step in painting SEO.
Want this done for you?
These six pages are the skeleton of my own painting site in Tampa Bay and of every painting client I take. If you want to know which ones you are missing, the audit is free.