Every week, in every town, a house is under contract and someone needs a termite inspection before closing. The buyer types “termite inspection for home purchase.” The seller types “WDO inspection near me.” The agent types “termite inspection cost” and then calls whoever shows up. Almost no pest control website has a page for any of this. The results are full of real estate blogs and lender pages.
That is a big gap, and it is a page you can write in an afternoon.
Why this search is worth more than one inspection
An inspection is a small job. But the person who finds you for it is often a real estate agent, and an agent who trusts you sends every closing they have. A single page can turn into a steady stream of inspections, plus the treatment jobs when the inspection finds something, plus the quarterly plan for the new homeowner. Write the page with the agent in mind.
What the page needs to answer
Write it the way you would explain it to a nervous buyer on the phone. Plain words, in this order:
- What a WDO inspection is. Wood-destroying organisms: termites, wood-boring beetles, wood-decay fungus. One sentence. Explain the acronym, because most people searching it do not know what it means.
- Who needs one and when. Buyers, usually before closing, often required by the lender. Sellers who want to get ahead of it.
- What you check. Where you look, how long it takes, what you cannot see.
- What you give them. The report form, how fast they get it, and that the lender and the title company will accept it.
- What it costs. A flat price or a tight range. Agents want a number they can repeat.
- What happens if you find something. Treatment options, cost ranges, and whether the sale can still close. Say it calmly.
- How fast you can come. Closings have dates. “Usually within two business days” is the sentence that gets the call.
Add a short section for agents
Two paragraphs, headed “For real estate agents,” that say you schedule around closing dates, send the report the same day, and will talk to the buyer directly. Give a direct phone number or email. Agents share this kind of page with each other.
What to call the page
Buyers say “termite inspection.” Agents and lenders say “WDO.” The page needs both, so the title should say both: Termite (WDO) Inspections for Home Sales in [Your City]. Use “termite inspection” in the first heading and the first sentence, and explain “WDO” right after. Add the other ways people say it in plain sentences lower down: termite letter, termite clearance, pest inspection for closing, termite inspection for VA loan. Each one is a search, and each one belongs on this page.
Where the page lives
This is not a pest page and it is not a plan page, so give it its own spot. Put “Termite Inspections” in the main menu. Link to it from the termite treatment page near the top, from the homepage, and from every town page in one line: “Buying or selling a home in Riverview? We do WDO inspections, usually within two business days.” Agents work by town, so the town pages are where they find it.
Stay on the right side of the rules
In Florida, WDO inspections must be done by a licensed inspector under a licensed pest control company, on the state's form. Say that you are licensed, give the number, and do not promise what the lender or the title company will decide. You are the inspector. Say that, and only that. It is also what makes buyers trust you.
Link it everywhere
This page and the termite pages are a pair. Each links to the other near the top. Put “Termite Inspections” in your main menu. It is one of the pages from the website pages guide that pays all year, because home sales do not have a season.
Want this done for you?
This page is the one I see missing most often on pest control sites, and it is on my own pest control site in Tampa Bay. If you want me to check yours, the audit is free.