Most electrician websites are a homepage, a services page with twenty things on it, and a contact form. They look fine. They do not rank, because Google has nothing to rank. A homepage cannot be the best answer to “electrician near me,” “panel upgrade cost,” “EV charger installation” and “electrician in Brandon” all at once.
You do not need fifty pages. You need seven, built right.
1. Homepage: who you are, where you work, how to call
Your name, your area, your phone number, your license number and one sentence about what makes you the safe choice (local, licensed, insured, years in business). Buttons to the pages below. Reviews. That is it. The homepage is a front door, not a brochure.
2. Electrical repair and emergency
For the homeowner with no power or a burning smell. Phone number at the top, your real response time, what you fix on the first visit, and your license. More on this in the urgent vs. upgrade guide.
3. Panel upgrades
Old panels, 100 to 200 amp, insurance companies asking for a replacement, adding capacity for a charger or a pool. What it costs, how long it takes, what the inspection involves. This is one of the highest-value pages an electrician can build.
4. EV charger installation
Level 2 chargers, what the garage needs, whether the panel can handle it, permits, timelines, a cost range. A new wave of homeowners is searching this and very few electricians have a real page for it. See the EV charger and panel upgrade guide.
5. Generators
Standby generators, portable generator hookups, transfer switches. In storm country this page gets busy every summer. Explain what size house needs what size unit, what the install involves, and how the gas or propane side works.
6. Lighting, fans and rewiring
Recessed lighting, ceiling fans, outdoor and landscape lighting, whole-house rewiring for older homes. These are smaller searches on their own, but together they are a steady stream, and they are often the first job that turns into a panel upgrade.
7. One page per town you serve
Not one “service areas” list. A real page for each town, with jobs you did there and a review from someone who lives there. The service-area pages guide shows how to do this without writing the same page ten times.
What goes on every service page
Pages 2 through 6 follow the same shape, so you only have to learn it once:
- The service name in the page title, the first heading and the first sentence.
- Your phone number on the first screen, as a button that dials.
- Your license number, visible, with a link to the state lookup.
- What you do, in a plain list, with a price range where you can.
- Two or three real photos from real jobs, with the neighborhood in the caption.
- Two reviews that mention this service.
- Links to the other service pages and to the town pages.
What to leave off
- A blog you will not keep up. One good page beats ten thin posts.
- Stock photos of a smiling man with a clipboard. Homeowners can tell.
- A “services” page that lists everything in one paragraph. That is the page you are replacing with pages 2 through 6.
- Pop-ups that cover the phone number on a phone screen.
The one rule for all seven
Every page loads fast on a phone and has a tap-to-call button on the first screen. A homeowner searching with the lights out is on a phone, maybe by flashlight. If they have to pinch and zoom to find your number, they call the next electrician.
Build them in this order
Repair and emergency first, because it is the page that pays fastest. Then panel upgrades and EV chargers, because they are the biggest tickets with the least competition. Then the town pages, one at a time. Generators before storm season. Lighting and rewiring last. Four good pages in a month beats seven rushed ones.
Want this done for you?
These seven pages are the skeleton of my own electrical site in Tampa Bay and of every electrician I work with. If you want to know which ones you are missing, the audit is free.