Something changed in the last few years. Homeowners started typing searches that electricians never used to see: “EV charger installation cost,” “Level 2 charger installer near me,” “200 amp panel upgrade,” “whole house generator installation.”
These are big-ticket, planned jobs. The people searching have money set aside and a reason to call soon: a new car in the driveway, an insurance letter about an old panel, a storm that knocked the power out for three days. And most electrician websites mention these jobs in one line on a services page, if at all. That is the gap, and it is one you can close in a weekend.
Three pages, not one
These are three different searches with three different buyers. Give each its own page:
- EV charger installation. The buyer just got the car or is about to. They want to know what a Level 2 install costs, whether their panel can handle it, how long it takes, and whether you pull the permit.
- Panel upgrades. The buyer has an old panel, an insurance company asking for a replacement, or a house that keeps tripping breakers. They want cost, timeline, what the inspection involves, and whether the power will be off for long.
- Generators. The buyer sat through the last outage and is not doing that again. They want to know what size they need, standby vs. portable with a transfer switch, and what the install involves on the gas side.
What each page needs to answer
Write it the way you would explain it to a neighbor at the mailbox. Plain words, in this order:
- What does it cost? A real range for your area. Do not hide the number. The searcher will find one somewhere, and it might be wrong.
- How long does it take? A charger is usually a day. A panel upgrade is usually a day plus the inspection. A standby generator is longer. Say so.
- What about permits and inspection? Who pulls it, what the inspector checks, how often it passes the first time.
- Are there rebates? If your utility or the state has a program, name it and link to it. If you are not sure, say to check with the utility. Do not make one up.
- What do you do for me? Site visit, load calculation, permit, install, inspection, walkthrough.
Why these pages rank when others do not
Almost every electrician in your area is competing for “electrician near me.” Very few have a real page about EV chargers or panel upgrades. Google needs something to show people who type those searches, and a plain, honest page from a local licensed electrician is exactly what it wants. Less competition, higher-value job. That is the best kind of page to build.
Photos that sell the job
A charger mounted cleanly on a garage wall with the conduit run neat. A new panel with every breaker labeled. A generator on its pad with the transfer switch beside it. Add three or four real ones to each page, each with the neighborhood in the caption. Skip the manufacturer stock photos. Homeowners want to see your work in a garage like theirs.
Link the three together, and to the panel
A lot of charger installs turn into panel upgrades, because the old panel cannot take the load. A lot of generator installs do too. Each page should say that plainly and link to the panel page. The panel page links back to both. The homeowner who came for a charger and learns they need a panel should be able to get to that page in one tap. The seven pages guide shows where these sit in the full site.
Put them on the Google listing too
Add “EV charger installation,” “electrical panel upgrade” and “generator installation” as services on your Google Business Profile, with a sentence each. Post a photo of a finished install there now and then. The listing and the page back each other up. The listing guide covers the rest.
Put a real person on it
A short paragraph from the owner, with a photo: “I have installed a lot of chargers in this area. Here is what I tell every homeowner before we start.” That one paragraph does more than any list, because this is a homeowner about to spend real money who wants someone who has done it before.
Want this done for you?
These are the pages I see missing most often on electrician sites, and the ones with the biggest jobs behind them. If you want me to check yours, the audit is free.