Most builder websites are a big photo slider, an “about” page, a gallery and a contact form. They look beautiful. They do not rank, because Google has nothing to rank. A slider cannot be the best answer to “new homes in [town],” “custom home builder,” “cost to build a house” and “[community] floor plans” all at once.
You do not need fifty pages. You need seven kinds, built right.
1. Homepage: who you are, where you build, how to reach you
Your name, the counties you build in, your phone number and one sentence about what makes you the safe choice (local, years building, the family behind it). Buttons to the pages below. A few reviews. That is it. The homepage is a front door, not a brochure.
2. New homes and communities
For the buyer who wants a house in a neighborhood. Every community you build in, with a price range and what is available. Each community then gets its own page, covered in the community pages guide.
3. Custom homes and the process
For the buyer with a lot and a dream. How it works, in order, stage by stage. How long it takes. How pricing works. Real homes you finished, with the town. The two searches guide explains why this page cannot share a URL with page 2.
4. Floor plans
One page per plan, with the plan name in the title. Square footage, beds and baths, the drawings, photos of that plan built, and which communities it is offered in. Buyers search plan names once they have been to a model, and a plan page is how you show up for that.
5. Cost to build
The search almost nobody has a page for. “Cost to build a house in [area].” “Cost per square foot to build.” A plain, honest page about what moves the number, with real ranges for your area. The cost-to-build guide is all about it.
6. One page per town or county
Not a list of counties on the contact page. A real page for each area you build in, with the homes you built there, the lots available, and a review from a family who lives there. The service-area pages guide shows how without writing the same page ten times.
7. Gallery pages that are really pages
A gallery of three hundred photos in one grid does not rank. A page per finished home, with the plan, the community, four paragraphs about the build and twelve photos, does. “Modern farmhouse in Odessa, 2,800 square feet, built 2025.” Each one can show up for a search of its own. Build these one at a time as homes close.
What to leave off
- A blog you will not keep up. One good cost page beats ten thin posts about kitchen trends.
- A slider that takes ten seconds to load on a phone. Buyers leave before it finishes.
- Renderings labeled as photos. Buyers can tell, and it costs trust.
- A “services” page that lists everything in one paragraph. That is the page you are replacing with pages 2 through 5.
How the seven link together
Every page links to at least two others, in the text. A community page links to the plans offered there. A plan page links back to its communities and to the cost page. The cost page links to the custom home page. Google follows those links to understand how the site fits together, and a buyer follows them from “what is available” to “what does it cost” to “who are these people.”
The one rule for all seven
Every page loads fast on a phone and has a tap-to-call button and a “schedule a tour” button on the first screen. Buyers look at builder sites on a phone, in the car, parked outside a community they just drove through. If they have to hunt for the number, they drive to the next model home instead.
Where to start
If you have none of these, build page 2 and one community page first. Then the cost page, because it is short and it changes how every other page converts. Then one plan page. The rest can come one a month, as homes close and you have photos.
Want this done for you?
These seven pages are the skeleton of my own home builder site in Tampa Bay and of every builder I work with. If you want to know which ones you are missing, the audit is free.