Most plumbing websites are a homepage, a services page with twenty things on it, and a contact form. They look fine. They do not rank, because Google has nothing to rank. A homepage cannot be the best answer to “emergency plumber,” “drain cleaning,” “water heater replacement” and “plumber in Brandon” all at once.
You do not need fifty pages. You need seven, built right.
1. Homepage: who you are, where you work, how to call
Your name, your area, your phone number and one sentence about what makes you the safe choice (local, licensed, years in business, answers after hours). Buttons to the pages below. Reviews. That is it. The homepage is a front door, not a brochure.
2. Emergency plumbing
For the homeowner with water on the floor. Phone number at the top, your real response time, what you fix on the first visit, and a line about pricing. More on this in the emergency vs. remodel guide.
3. Drain cleaning
One of the busiest searches in plumbing and almost always buried in a list. Clogged sinks, tubs, toilets, main line backups, camera inspections, hydro jetting. What each costs in a range. What you need from them when they call.
4. Water heaters
Repair, replacement, tank vs. tankless, how long a heater lasts, what a new one costs installed. This is the highest-value page most plumbers never build. See the water heater searches guide.
5. Repipes and remodels
For the homeowner doing homework. Whole-house repipe, bathroom and kitchen remodel plumbing, moving fixtures, permits, timelines, cost ranges. Photos of finished rooms. Your license. This is your longest page, and it earns the biggest jobs.
6. Sewer and leak detection
Sewer line repair, slab leaks, leak detection. These are scary, expensive and searched by people who want to understand before they call. Explain how you find the problem, what the fix looks like, and what the options cost.
7. One page per town you serve
Not one “service areas” list. A real page for each town, with jobs you did there and a review from someone who lives there. The service-area pages guide shows how to do this without writing the same page ten times.
What to leave off
- A blog you will not keep up. One good page beats ten thin posts.
- Stock photos of a smiling plumber. Homeowners can tell.
- A “services” page that lists everything in one paragraph. That is the page you are replacing with pages 2 through 6.
- Pop-ups that cover the phone number on a phone screen.
What goes on every service page
Pages 2 through 6 follow the same shape, so you only have to learn it once:
- The service name in the page title, the first heading and the first sentence.
- Your phone number on the first screen, as a button that dials.
- What you fix, in a plain list, with a price range where you can.
- Two or three real photos from real jobs, with the neighborhood in the caption.
- Two reviews that mention this service. The reviews guide shows how to get them.
- Links to the other service pages and to the town pages.
Write each one like you are explaining the job to a neighbor. If a sentence sounds like a brochure, cut it.
The one rule for all seven
Every page loads fast on a phone and has a tap-to-call button on the first screen. Plumbing searches happen in a wet kitchen, on a phone, with one hand. If the homeowner has to pinch and zoom to find your number, they call the next plumber.
Build them in this order
Emergency first, because it is the page that pays fastest. Then drain cleaning and water heaters, because they are searched the most. Then the town pages, one at a time. Save repipes and sewer work for last. They matter, but they are searched less often and by people who are willing to wait. Four good pages in a month beats seven rushed ones.
Want this done for you?
These seven pages are the skeleton of my own plumbing site in Tampa Bay and of every plumbing client I take. If you want to know which ones you are missing, the audit is free.