After a storm, homeowners do not only search for roofers. They search for answers about money: “does homeowners insurance cover roof damage,” “how to file a roof claim,” “what does a roof adjuster look for.” These are people who are about to get a new roof and do not know how. Almost no roofing website has a page for them.
That is a big gap, and it is a page you can write in an afternoon.
What the page needs to answer
Write it the way you would explain it to a neighbor at the mailbox. Plain words, in this order:
- Does insurance usually cover this? Storm and wind damage usually yes; age and wear usually no. Say that honestly.
- What should I do first? Photos, a tarp if it is safe, a call to the insurance company, and an inspection from a roofer who will document everything.
- What happens when the adjuster comes? What they look at, how long it takes, and why having your roofer there helps.
- What do you do for me? Inspection, photos, a written estimate the adjuster can use, and being on site for the visit.
- What does it cost me? Deductible, and that is it, if the claim is approved. Say it plainly.
Stay on the right side of the rules
Florida and other states have rules about what a contractor can and cannot do with a homeowner's insurance claim. Do not offer to waive deductibles. Do not call yourself a public adjuster. Do not promise what the insurance company will pay. You are the roofer who documents the damage and does the work. Say that, and only that. It is also what makes homeowners trust you.
Link it to the storm page
The insurance page and the storm damage page are a pair. Each one links to the other near the top. A homeowner who lands on either one should be able to get to the other in one tap, because they need both.
Put a real person on it
A short paragraph from the owner, with a photo: “I have walked a few hundred homeowners through this. Here is what I tell every one of them.” That one paragraph does more than any list, because this is the moment the homeowner feels lost and wants someone who has done it before.
Want this done for you?
This page is one of the six every roofing site needs, and it is the one I see missing most often. If you want me to check yours, the audit is free.