Most roofing websites are a homepage, an “about us” and a contact form. They look fine. They do not rank, because Google has nothing to rank. A homepage cannot be the best answer to “roof repair,” “roof replacement cost,” “storm damage” and “roofer in Brandon” all at once.
You do not need forty pages. You need six, built right.
1. Homepage: who you are, where you work, how to call
Your name, your area, your phone number and one sentence about what makes you the safe choice (local, licensed, years in business). Three or four buttons to the pages below. Reviews. That is it. The homepage is a front door, not a brochure.
2. Roof repair
For the homeowner with a leak. Same-day language, common repairs with price ranges, photos of real repairs, and a phone number near the top. More on this in the repair vs. replacement guide.
3. Roof replacement
For the homeowner doing homework. Cost ranges for your area, how long it takes, materials you install, financing, warranties, and your license and certifications. This is your longest page, and the one that earns the biggest jobs.
4. Storm damage
What to do in the first 24 hours, how you respond, tarping and inspection, insurance help. Built in the off-season so it has time to rank. The storm season guide covers it.
5. Insurance claims
Will insurance cover it, how to file, what an adjuster looks for, what you do on their behalf. The highest-value search in roofing and the page almost nobody has. See the insurance-claim searches guide.
6. One page per town you serve
Not one “service areas” list. A real page for each town, with jobs you did there, the neighborhoods, and a review from someone who lives there. The service-area pages guide shows how to do this without writing the same page ten times.
What to leave off
- A blog you will not keep up. One good page beats ten thin posts.
- Stock photos. Homeowners can tell.
- A “services” page that lists everything in one paragraph. That is the page you are replacing with pages 2 through 5.
- Pop-ups that cover the phone number on a phone screen.
The one rule for all six
Every page loads fast on a phone and has a tap-to-call button on the first screen. Storm searches happen outside, in the rain, on a phone. If the homeowner has to pinch and zoom to find your number, they call the next roofer.
Want this done for you?
These six pages are the skeleton of my own roofing site in Tampa Bay and of every roofing client I take. If you want to know which ones you are missing, the audit is free.