A dentist does not search “managed IT services.” She searches “IT support for dental offices” or “dental IT company near me.” A law firm's office manager searches “law firm IT support.” A small clinic searches “HIPAA compliant IT.” These searches are smaller than the big ones. They are also better, because the person typing them has already decided they want someone who knows their world.
Most IT company websites mention industries in one line: “We serve healthcare, legal, finance, manufacturing and more.” Google does not rank a line. It ranks pages. One page per industry is how you show up for these.
Which industries get a page
Start with the ones you already serve and know well. If you have three dental clients, you know the practice software, the imaging machines and the rules about patient data. That is a page. If you have never worked with a manufacturer, do not write one yet. A thin page hurts more than no page.
Common ones for a small IT company: dental offices, medical practices, law firms, accounting firms, nonprofits, construction companies, real estate offices.
What makes an industry page real
Each page needs things that are true only for that industry. Not the same page with the industry name swapped. Google sees through that, and so does a dentist.
- Their software, by name. The practice management system, the case management tool, the accounting package. If you support it, say so.
- Their rules, in plain words. Patient privacy rules for medical and dental. Client confidentiality for law firms. Explain what the rule means for their computers, in two sentences, without the acronyms doing all the work.
- Their worst day. For a dental office it is the imaging server going down with a full schedule. For a CPA it is a crash in March. Name it and say what you do about it.
- A client in that industry. One real review, with the type of business and the town. See the reviews guide for how to get it.
- What a month with you looks like. Short. What is included for an office of their size.
A worked example: the dental page
Title: IT Support for Dental Offices in [Your City]. First sentence: “We keep the computers, imaging and practice software running for dental offices in [area].” Then a short list of the systems you support, by name. Then a plain paragraph about patient data rules and what you do to meet them: backups, encrypted email, locked-down logins. Then the worst-day paragraph: the imaging server is down and the waiting room is full, and here is how fast we get there. Then one review from a dental office. Then what a month costs for a practice with eight workstations, roughly. Then a phone number. That is the whole page, and it is the best answer on the internet to “dental IT support” in your city, because nobody else wrote it.
What every industry page shares
Links to your managed IT and IT support pages, your phone number at the top and bottom, and your service area. That part can repeat. The rest cannot.
Add town pages the same way
The same idea works for places. If you serve Clearwater, St. Petersburg and Lakeland from an office in Tampa, each of those can be a page: clients you have there, how fast you get there, the business parks and office buildings you already work in. Build the town pages the way you build the industry pages, with real things, not swapped names.
Start with three
Pick the three industries where you do the most work or want to do more. Build those well. Add the rest one at a time as you sign clients and have real stories to tell. Three strong pages beat ten thin ones.
Where they live on your site
An “Industries” item in your main menu that goes to a short page listing each one, linked. Link to them from the homepage too. Google finds pages by following links, and a page nobody links to is a page nobody finds.
Want this done for you?
Industry pages are the slowest part of IT company SEO and the one that pays longest, because the clients they bring stay for years. If you want to know which industries you are already close to ranking for, the audit is free and shows you.