Most of the companies you want as clients already have an IT provider. They are not searching “managed IT services.” They are searching something quieter and more frustrated: “how to switch IT companies,” “IT provider not responding,” “can I change MSP mid contract,” “what to ask a new IT company.”
These are people a few weeks away from signing with someone. Almost no IT company website has a page that speaks to them. That is a big gap, and it is a page you can write in an afternoon.
What the page needs to answer
Write it the way you would explain it to a friend who owns a business. Plain words, in this order:
- Is it normal to switch? Yes. Say that first. Many owners feel stuck or guilty. Tell them switching is common and does not have to be ugly.
- What about my contract? Tell them to find the end date and the notice period, and that you will read it with them. Do not give legal advice. Do say you have seen a lot of them.
- Will there be downtime? Explain how a handoff works. Passwords, admin access, domain names, licenses, backups. Say that a good handoff happens in the background and the staff mostly does not notice.
- What if the old company is difficult? Say, calmly, that it happens and that you know how to work around it. Do not name anyone. Do not bad-mouth anyone.
- What does the first month look like? Onboarding steps, in order, with a rough timeline.
Add a short checklist
“Five things to get from your current IT company before you leave.” Admin passwords. The list of licenses. Where the backups live. The domain registrar login. Any hardware you own versus rent. Owners save this kind of page and come back to it, and Google notices when people come back. It also gets shared. An office manager sends it to the owner with “this is what I was trying to explain,” and now two people at that company know your name.
Add the questions they should ask you
A second short list: “Questions to ask any new IT company.” How fast do you answer? Who exactly will I talk to? What is included in the monthly fee and what costs extra? What happens if we are not happy? Do you have clients like us? Put your own answers under each one. It feels generous, and it is. It also quietly sets the bar that every other company they call now has to clear.
Why this page brings the best clients
Someone who finds you through “managed IT services” is comparing you against five companies. Someone who finds you through “how to switch IT companies” has already decided to leave, has read your calm explanation of how it works, and now trusts you a little. That client signs faster, argues less about price, and stays longer, because you were the one who helped on the day they felt stuck.
Stay honest and calm
The person reading this page is nervous. The page that wins is the one that sounds like someone who has done this a hundred times and is not worried. No scare tactics. No “your current provider is putting you at risk.” Just the steps, and a real person's name at the bottom.
Link it to the right places
At the top, a link to your pricing page, because the next question is always cost. In the middle, a link to the reviews from clients who switched to you, with their words about how it went. At the bottom, the managed IT page. The reader should be able to get from “can I leave?” to “here is what it costs with you” in two taps.
Put a real person on it
A short paragraph from the owner, with a photo: “I have moved a lot of offices off an IT company that stopped answering. Here is what I tell every one of them.” That paragraph does more than any list, because this is the moment the reader feels stuck and wants someone who has done it before.
Want this done for you?
This is the page I see missing most on IT company sites, and it brings in the clients who stay longest. If you want me to check yours, the audit is free.