Most IT company websites are a homepage, a services page with everything on it, an “about” page and a contact form. They look professional. They do not rank, because Google has nothing to rank. One services page cannot be the best answer to “managed IT services,” “IT support near me,” “cybersecurity company” and “IT for dental offices” all at once.
You do not need forty pages. You need seven, built right.
1. Homepage: who you are, where you work, how to call
Your name, your area, your phone number and one sentence about what makes you the safe choice (local, been around, real people who answer). Buttons to the pages below. A few reviews. That is it. The homepage is a front door, not a brochure.
2. Managed IT services
For the owner who wants a monthly partner. What managed IT means in plain words, what is included, how pricing works, what onboarding looks like. This is your longest page and it earns the best clients. The keywords guide covers the words it needs.
3. IT support
For the office with a problem today. Phone number at the top, response time, the common fixes, on-site or remote, the towns you reach fast. Keep it short. The person reading it is standing in a hallway with a dead printer behind her, and she wants a number, not a story.
4. Cybersecurity
For the owner who got an insurance form or a scare. What you protect against, in plain words. Email security, backups, multi-factor login, training for staff. Explain each term the first time. A section on what cyber insurance usually asks for, because that is often what sent them to Google. The outage and ransomware guide covers the emergency side.
5. One page per industry you serve
“IT support for dental offices.” “Law firm IT.” “IT for accounting firms.” These searches are smaller than “managed IT,” and the companies typing them have already decided they want a specialist. One page each, with the rules and software that industry cares about. The industry pages guide shows how.
6. Pricing
Almost no IT company has one, and every buyer wants one. You do not have to post a rate card. You have to explain how it works: per user or per device, what moves the number, and roughly where it starts for a ten-person office. The company that explains pricing gets the call, because the buyer feels respected instead of handled.
7. Switching to us
The search nobody writes for. “How to switch IT companies.” “IT provider not responding.” A page that walks an unhappy owner through what the switch looks like, step by step, without bad-mouthing anyone. The switching guide is all about it.
What to leave off
- A blog you will not keep up. One good page beats ten thin posts about password tips.
- Vendor logos as the main content. Microsoft, Dell and Cisco do not bring you clients. Your pages do.
- A services page that lists everything in one paragraph. That is the page you are replacing with pages 2 through 5.
- Jargon on the first screen. “Proactive endpoint monitoring” means nothing to a dentist. “We keep your computers running” does.
How the seven link together
Every page links to at least two others, in the text, where it makes sense. The support page points to managed IT (“tired of calling someone every time?”). The cybersecurity page points to the industry pages (“here is what this means for a dental office”). The pricing page points to the switching page. Google follows those links to understand how the site fits together, and a reader follows them to the page that answers the next question.
The one rule for all seven
Every page loads fast on a phone and has a tap-to-call button on the first screen. When the email goes down, the office manager is searching on her phone, standing in a hallway. If she has to pinch and zoom to find your number, she calls the next company.
Where to start
If you have none of these, build pages 2 and 3 first. They catch the two biggest searches and they take an afternoon. Then the pricing page, because it is short and it changes how every other page converts. Then one industry page. The rest can come one a month.
Want this done for you?
These seven pages are the skeleton of my own managed IT site in Tampa Bay and of every IT client I take. If you want to know which ones you are missing, the audit is free.